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Product details
File Size: 5407 KB
Print Length: 326 pages
Publisher: Currency; 1 edition (December 18, 2007)
Publication Date: December 18, 2007
Sold by: Random House LLC
Language: English
ASIN: B000S1LAUA
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Amazon Best Sellers Rank:
#361,193 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book was a good read. Lots of fun stories about the experiences IDEO has had in practicing innovation. While it doesn't provide the silver bullet answer to your problems, it provides great tips on topics like brainstorming, and serves as a reminder that innovation is something that we should all make an effort to practice every day. I particularly enjoyed the sections where the stories offered up examples of finding inspiration in unexpected industries and locations. If you are in the business of building things, you should give this book a read. At times it felt like a bit too much of an advertisement for IDEO, but the good outweighs the bad.
You can't but help be interested in an inside look at Ideo. However, the author doesn't disclose any earth shattering ideas or proprietary practices of the firm. There's the obligatory kudos from from the likes of (smash everything that's standing) Tom Peters.Still, the stories of one invention after another are quite illuminating. I recommend you buy the book for the general background of a very inventive company, not for any specific techniques. That the book is printed on some really fancy ($$$) paper makes me think that this might have been designed to be a vanity book.I wished they had discussed more on the methods of market research. The author reports that IDEO's direct to the consumers themselves to observe and ask questions. No focus groups for them. I wish their exact techniques had been developed in much more detail. Otherwise, we are left to assume that the folks at IDEO just attack like Banshee's with no strategy, techniques or direction.When reading the book you will feel that you are right there working alongside the IDEO teams on a project... unfortunately they are probably all-nighters. Recommended for died-in-the-wool inventor and entrepreneurial types. I enjoyed it....
Originally published in 2001, this book has aged well. It provides an insider's look at how one of the world's greatest design firms approaches the innovation challenge. Even if some of the clients cited, e.g. Palm, are no longer in business, the lessons learned from helping them prototype successful products remain relevant. The writing of Kelley and co-author Littman is crisp and entertaining.
This book is NOT a step by step process on how to give your company an "IDEO Makeover". Not even close.Instead, this is THE book to learn how to foster an environment that promotes creativity.Whether you're in the "messy startup mode" or "established 3-piece suit mode", you'll be able to apply what you learn and bring a massive creative force in your business. Innovation will flow fluidly once you demolish barriers that contain creativity.Tom Kelley's logic is basically this:1. Bring together insightful, motivated people, regardless of disciplinary background.2. Put them under deadline pressure, but pamper them in ways that reinforce a sense of community.3. Challenge them to do innovative, creative work.4. Then simply stand back as they blow you away with sideways solutions the likes of which the world has never seen.What I learnt in this book helped our company come out with innovative products that blew the competition away.I got my copy almost free using a coupon from UnderTag.com
As a new Kindle owner, I get excited whenever I run across a Kindle version of a book I have been wanting to read. When I saw that this was available, I ordered it immediately, and began reading. This is especially timely for me, because my company has put together several "innovation teams" whose purpose is to review and recommend and implement changes to many aspects of the corporation. I was hoping to get a few ideas that I could pass along to the rest of my team.First of all, I have really enjoyed this book. True, there are a lot of high-level ideas and maybe not enough specifics, but a reader can't help but get a bit excited to read about an innovative operation such as IDEO's. I found myself remembering and longing for some better, more creative days in my employment past, and hoping for some truly innovative, exciting times in the future.That being said, my anal side gets a bit aggravated and distracted by the misspellings common to this and nearly all Kindle editions. It's not a deal-breaker, but it's sort of like that tiny rock in your shoe that just keeps moving around. Also, the photos at the beginning of each chapter didn't "translate" well to the Kindle. Most are dark, and some are almost unrecognizable and, consequently, do little to illustrate the text.I like having the book on my Kindle but, given another chance, I would probably buy the printed version.
Examples are quite dated in places. Has been updated in some parts with more recent examples, but not as currently relevant overall. At times it seems like more of an advertisement of IDEO's services than a guide to developing your own innovation.
A great collection of innovation strategies that can be applied by anyone working in any field. Presented in a fun, readable fashion, the author pulls you through example after example illustrating the points he's making. Short chapters and shorter subsections make it an easy book to pick up and read a few pages of at a time. If you're serious about wanting to learn how to form an innovative organization, this should be the first book you pick up.
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