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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)
Ebook Free MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)
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Review
"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools.""The online help was great. The games made it so it wasn't boring and I retained more of the information.""I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."
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About the Author
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
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Product details
Paperback: 400 pages
Publisher: Cengage Learning; 12 edition (January 25, 2018)
Language: English
ISBN-10: 9781337407588
ISBN-13: 978-1337407588
ASIN: 1337407585
Product Dimensions:
8.4 x 0.8 x 10.7 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
74 customer reviews
Amazon Best Sellers Rank:
#39,125 in Books (See Top 100 in Books)
This book is useless if you need the access code to do the homework online with mindtap. The title is not only misleading but down right fraudulent as it says it right in the title that you get 6 months access and was the reason I bought this particular one. I have reported this to amazon
I was a bit concerned at first because all the reviews regarding the access code that the description says it includes, stated that they either didn't even get an access code, or they got a used one. For my class, we need the access code. I just received my book today with the access code unused. To verify it was unused I logged into Cengage and was able to register the code. The book itself is in very good condition, looks brand new. Also pretty awesome that I was able to save $31.
The format of this "textbook" is unlike any I have ever used. It is absolutely readable and not your typical dry textbook. You can actually read this one because of the way it is formatted and the way the information is presented. I wish more texbooks were formatted like this. You will see once you crack into it. It was also pretty interesting and I have since decided to take more marketing classes as my free electives. This is also among the more affordable textbooks.
I took an online marketing class and this was the text book, I only used the book itself, not the online access since our professor didn't set that up. It would be nice if the online activities were available without a professor setting up a class. The book does a good job of presenting marketing topics though some of it is repetitive.
Concise presentation of marketing principals in plain English. The text made up for an ignorant, semi-literate instructor. I cannot endorse this book strongly enough.
This was purchased because I needed it for school purposes, but I mean it was cheaper than buying it from the school's bookstore.
This is an update of one my students use for a class. I liked the updates, so the class is switching to this one.
This was the book I needed at a competitive price. Item received as described and shipped fast. The book itself (content) is not the best but it gives a decent overview of the topics and is not too difficult to read.
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